How do you make your corporate gifts stand out above the rest?
How do you pick a present that your clients will actually use and appreciate? The last thing you want is for your gift to be thrown in the trash, or donated to a thrift store!
Business relationships with your clients, employees and industry peers are precious and gift giving is a crucial part of making those connections stronger. So, it’s important not to just send them gifts, but to send them good gifts. When it comes to corporate gifting, details matter.
Whether you’re sending gifts as an ice breaker for prospective clients, to make a corporate announcement, celebrate a successful deal or just foster a better relationship with a customer, meaningful, considered gifting always makes the best impression.
Alamo Pecan & Coffee has years of experience helping businesses customize unique corporate gifts. So, we know a thing or two about how to send the perfect gift that shows you truly understand and appreciate your clients. And, now we want to share our seven secrets to successful corporate gifting.
7 STEP GUIDE TO PERFECT CORPORATE GIFTS
Alamo Pecan & Coffee Corporate Gift Basket with flavored coffee, pecans and pecan clusters
1. KNOW YOUR CLIENTS
| The first and most important rule to corporate gift giving is understanding the client. Gifting your clients something they actually want or need begins with knowing them. |
| Show that you value your clients by remembering their likes and dislikes. If you know they like coffee, for example, try sending a gift that includes various flavored coffee. If they don’t drink alcohol, avoid sending anything with wine or booze. If they’re into health and fitness, send a selection of healthy snacks to the office. |
| Consider the personal details about your clients’ lives and allow them to guide your gifting. Do they have any allergies? Do they have children? What foods do they prefer? What extracurricular activities do they partake in? |
| If you don’t know many personal details about your clients, just ask! It’s a great excuse to bond with your clients and will help you pick a gift that truly says you care.
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Alamo Pecan & Coffee Corporate Gift Basket shaped like an Armadillo
2) KEEP IT ORIGINAL
| Everyone has that junk drawer filled with random, unused logo-printed trinkets. It’s likely your clients already have plenty of ballpoint pens, water bottles, notepads, stress balls and other uninspired corporate swag. They don’t need more. |
| A unique corporate gift is so much more than cheap office supplies with your logo slapped on it. It’s something of value your clients actually want. Set yourself apart from other businesses by sending a gift that’s unique. Every time they use it they will think of you and your business’s commitment to originality. |
| When choosing a gift for your clients, ask yourself if it will wow them or underwhelm them. Get creative, and, as mentioned above, make it personal. It’s the best way to keep your corporate gifts original and ensure that your clients will remember you. |
Two Alamo Pecan & Coffee Corporate Gift Basket shaped like Texas
3) CUSTOMIZATION IS KEY
| The corporate environment can sometimes be a bit sterile and repetitive. Generic gifts, sent out in bulk, are sure to get lost in the mix. A customized gift will not only impress your clients, but it will make your brand shine! |
| Pre-packaged, mass-produced gifts send a message that says you don’t have time to focus on your client’s individual needs. If you send a gift customized to the individual, then it shows your ability to pay attention to details. Make your clients’ day by sending a gift that is customized with products that they will want to use on a daily basis. |
Alamo Pecan & Coffee Corporate Gift Baskets, pecan pies and wooden gift boxes
4) SHARE SOME LOCAL FLAVOR
| Represent your town and support local businesses by sending products made locally. This is a unique and personal touch that clients who live nearby will appreciate, and those located in other regions will find unique and interesting. |
| It also gives your clients some insight, forming a more tangible image of your business's roots. Give them a little preview of your hometown and further your connection with your clients. |
| A taste of home is a special way to bond with your clients and share your world with them. |
Alamo Pecan & Coffee Gourmet Texas Products
5) PICK ONLY HIGH QUALITY ITEMS
| It’s obvious that you want to send a gift that makes your business look good in the eyes of your clients. The gifts you send are a reflection of your company’s standards and strengths. |
| Thus, sending a high quality gift makes you appear strong and reliable. And, low quality gifts project a poor picture of your standards, tarnishing your business's image. |
| Pick gift items that reflect your value and emphasize your commitment to excellence. Every time they open that jar of gourmet pecan butter or smell that flavored coffee in the morning, your clients will be reminded of your business’s commitment to quality. |
6) ADD A PERSONAL TOUCH
| All it takes is a simple, handwritten letter to make your gift a little more special. Think of ways to further personalize your corporate gift, and prove to your clients that their relationship matters. |
| Try including a note or photograph with your gift to make your clients feel special and appreciated. The extra effort goes a long way in forging a connection with your client. |
| Take time to get to know your clients. This will help you write a meaningful, thoughtful message. And when the gift arrives, the client will be sure to know who it’s from, and how important they are to your business. |
Alamo Pecan & Coffee Corporate Gift Delivery
7) MAKE SURE THE GIFT ARRIVES ON TIME
| One of the most important things to corporate gift giving is the gift actually arriving on time. This is your opportunity to prove your efficiency as a company. Late or mismanaged deliveries reflect poorly on you. |
| That’s why you should choose a reliable corporate gifting company, that specializes in large orders. Take time researching and conversing with whoever you decide to order your corporate gifts from, to ensure a timely delivery. And always double check the address! |
Alamo Pecan & Coffee Corporate Gift Tin
| If you are still searching for the perfect gift, and would like to send your clients a something truly unique, check out our corporate gift selection!
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SHOP ALAMO PECAN CORPORATE GIFTS
